HALF a year has passed since we reviewed the Wave 8500 - Samsung's first Bada smartphone - which left a good impression on us.
For the uninitiated, Bada is the company's proprietary operating system that powers its Wave smartphones. Bada means ocean in Korean which explains the choice of name for its smartphones.
Recently, Samsung expanded the series with three additional models, the Wave 533, 575 and 723.
These smartphones are targeted at the mid-range market unlike the Wave 8500.
Samsung handed us the Wave 723 for review and we were eager to find out how much the company has improved its Bada operating system.